Are you Building or Destroying Your Most Valuable Asset?

Photo credit: Mike Poresky via / CC BY
If you read health books and magazines, visit fitness websites, and watch performance-focused YouTube channels, you may come to the simple conclusion that living a long healthy life while maintaining performance is really freaking confusing.
As a result, many people don’t maintain their health, instead they just follow what advertisers say is good for them mix in a “Pill for Every Ill” mentality, throw in some limited self-control,  and a dash of negative self talk and you end up with a recipe for disaster.

The truth is,  its not really that complicated. Because, if you can understand even the basics of business and finance, you can live a long life with great performance and if you’re a serious high performance executive or entrepreneur, I can even show you How to Gain the Ultimate Competitive Advantage.

The Secret to True
Longevity and Performance

If you ask any business/financial advisor, they will tell you, the secret to wealth comes down to two equations. Those equations are true for business assets, financial assets and also true for bio-assets.

What are Bio-Assets?

OK, before we get to those equations, there is something I need you to wrap your head around first. Start thinking about your body as a biological asset (bio-asset), more specifically a bio-company called You, Inc.

You, Inc has many of the same departments you find in a real company, such as:

  • Chief Executive Officer –  Conscious/Executive Function Brain
  • Board of Directors (with veto rights) – Subconscious/Reactive Brain
  • Sales Team – Mitochondria
  • Accounting Team – Hypothalamus
  • Communications Team – Nervous system
  • Security Team – Immune System
  • Logistics Team – Circulatory system and digestion
  • Warehouse Team – Fat Storage
  • Cleaning Team – Autophagy & Apoptosis
  • Clients/ShareHolders  – Your family, your friends, your career/business

Although it may be strange to think about yourself like that, realize you are the CEO of You Inc. and I believe ultimately the focus and purpose of You, Inc. should be exactly what Jack Welch said every successful corporation must do; maximize the lifetime value of your clients and employees,  while earning an acceptable return for shareholders.

If you agree with Jack Welch, then do you also agree that ultimately the reason we get into business in the first place is to build a system that produces long term wealth & strong assets, so we can do whatever we want without anyone telling us what to do?  Then here is the logical leap you must make.

You, Inc. is Your
Biological Wealth Creation System.

Biological wealth creation ultimately comes down to the same two equations used in basic financial wealth creation, which are:

Income – Spending = Profit

Profit x Time = Wealth

And there’s no doubt about it – if you master those two equations, you’ll become wealthy and be far ahead of most people. Yep, that’s it. Seems pretty simple, doesn’t it? In fact, its pretty much “common sense” isn’t it?  But, remember these are two equations that most of the population can’t get right.

So how do these equations translate to performance & longevity? Here goes:

Energy – Inflammation = Performance

Performance x Time = Longevity

So, If you look at these equations, you’ll see that all efforts to improve your performance and longevity come down to two things: increasing your energy or decreasing your inflammation. The more you do of each of these, the better. Pretty simple and obvious once you think about it like that, isn’t it?

Of course, there are a few more details to fill in the gaps. You need to understand the basic tasks and responsibilities of each of the departments in You Inc. and know the steps to take to ensure each department is functioning properly. I’ll be talking about these as well as sharing ideas to optimize each department as time goes on, but for now, here’s a quick overview of the variables from the equation.


You need at least a minimum level of energy production just to survive. Any amount above that qualifies you to build health and sustain some level of performance.  Because the minimum standards in America aren’t high, almost everyone can realize a higher level of performance.  However when most people try to increase performance, they usually do so at a cost, which you will see in the next section.

Most people get the vast majority of their energy from nutrition,  So, I’ll be sharing ways to manage and maintain your energy through nutrition as we go on. The bottom line: even a small change in your nutrition in the right direction can mean incredible results in both cost savings and performance over a lifetime.

In addition to your nutrition, I’m going to introduce you to ways of generating energy, that many people are not fully taking advantage of. These additional energy resources can be quite substantial, if you’re optimized.


It doesn’t matter if you earn $25,000 or $1 million a year — you have to keep your expenses below your income. You MUST spend less than you earn. If you don’t, you will go backwards financially.

It’s not how much money you make, but how much money you keep, how hard it works for you, and how many generations you keep it for. –Robert Kiyosaki

The same goes for your bio-assets as well.

Consider two people:

  • Jenny eats moderate sensible meals 3 times a day, has a low stress lifestyle and doesn’t do much exercise outside of normal walking and swimming on occasion.
  • Jim eats Paleo low carb meals 6 times a day, does intense long exercises 5 days a week, and stays up till late at night working on deadlines.

Which person has a better probability of performing better in the long run?

Of course, there are some other variables to consider, but on the face of it, Jenny has less inflammation that she has to deal with, while Jim is continuously using up his energy and causing more inflammation costs to his bio-asset. Yes, Jim has more POTENTIAL to be a high performer (and function at a much faster pace) than Jenny, but unless he gets his act together, he’s going to be in a world of hurt.

Think about this — what if they each kept this up for 40 years?

While having great nutrition can be great for building your bio-asset, it certainly doesn’t guarantee high performance and longevity. That’s why we see so many people still sick even though they have completely changed their diets and constantly eliminating “bad” foods — they simply are creating too much inflammation for their bio-asset.

So one of the keys to high performance is to create only as much inflammation as is needed for your biological departments to work for you. We’ll talk about this issue much more in future posts.


The difference between how much energy you make and how much inflammation you deal with determines how well you can perform.  Some people call it “will power” others call it “vitality”.

Whatever you call it, this is the fuel that fires your creative engines. It’s the extra you add to whatever you do that sets you up to grow your actual financial net worth because you will be able to perform at a higher level than your competition, deal with more stress, recover faster when you are knocked down, and hit back harder when you get back up.

Obviously, you want your performance to be as large as reasonably possible. That doesn’t mean you need to maintain a perfect diet 100% of the time and live like a Buddhist monk to achieve that level of performance.

No, what we are looking for is Optimized Performance and to keep expenses reasonable and under control. If you do these simple things and get out of your own way you’ll improve your longevity automatically.


Time does a couple things for you:

  • It allows you to stack together optimal performance from different areas. As time goes on they become more deeply connected each and every year. Over a long period of time — 20, 30, or 40 years — these can really add up.
  • It allows your strength and performance to grow upon itself. In financial terms this is known as compound interest and in military/business terms its known as a force multiplier. 
A force multiplier is defined as an attribute or a combination of attributes which make a given force more effective than that same force would be without it.   For example, GPS technology can enable a force to accomplish the same results of a force five times as large without GPS.  Some factors can even influence one another, such as enhanced technology improving morale or geographical landscape allowing for stealth & deception.
The same thing happens with your bio-asset because all the departments are connected together. Here are some examples:
  • Optimizing your digestion allows nutrients you eat to be better absorbed and utilized by your brain to enhance mood and cognitive abilities.
  • Removing unnecessary stress that chronically activates your fight or flight mode, allow your immune system to come back online and repair damage to muscle tissue, so you can grow stronger.

Are you beginning to see how these systems are tied together? This is applying a systems thinking approach to your health and performance.  We’ll talk more about it later. But for now imagine how powerful this can be over a long period of time, say 40 years down the road and you are able to actively enjoy the wealth and success you worked so hard achieve.

This is why time is so important to optimized your performance and longevity.

Now if you are already 50 or 60 years old. You may think, “Well this won’t work for me. I don’t have any time left.”

Yes, it’s true you don’t have some of the advantages a younger person may have to turn around your performance and longevity.  The tips we will cover here most certainly will make you perform better than you will without them. So don’t dismiss what you will learn here simply because you’re older. Applying them WILL make you better off as well.


If you put all of the above together, here’s what you get: barring a catastrophic injury, you build longevity when you have less inflammation, have more energy and stack optimized performance over time. Yes, it’s that simple.

One of the areas that this directly effects is the length of your telomeres. Telomeres are found at the end of our chromosomes and they get shorter and shorter every time a cell divides. When they get too short, the cell no longer divides and it dies. This shortening is associated with how fast your are aging. So telomeres also have been compared with a bomb fuse.

You can test the length of your telomeres to determine the true age of YOU, Inc.  If the age of your telomeres is significantly less than your chronological age, you need to have a You Inc. company-wide meeting ASAP.


No matter where you currently are with your performance or longevity, you can improve it by taking the following steps (and the more you do of these, the better):

  • Improve your energy.
  • Minimize or control your inflammation.
  • Optimize functionality in multiple areas to use the force multiplier effect.
  • Start as early as possible.
In future series we will discuss watch to track and manage the performance in each of the departments in You, Inc.

Photo credit: Mike Poresky via / CC BY

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