My name is Luis Arauz. I’m an Executive Performance Coach and Functional Diagnostic Nutritionist (FDN) with Optimized Primate, an optimal performance and wellness company. I help Executives and Entrepreneurs gain the ultimate competitive advantage, optimized biological performance.

According to The World Economic Forum (WEF) in its 2015-2016 Global Competitiveness Report, a highly competitive country is one that has high productivity. That gives it high prosperity, return on investment, and economic growth. Switzerland retained its #1 status, followed by Singapore at #2. U.S. Slipped to #3. (We were #1 in 2007-2009 and slipped to #2 in 2010)

There are many contributing factors to why the US is losing its competiveness, but I believe one of the areas that have been ignored is the loss of biological assets and genetic inheritance.

Without a wealth of biological resources, a brain of neither an engineering nor an executive will be able to function accurately for long, in a world of constantly changing trends and environments. Which has led to decline in competitiveness, chasing of short term profits and the sudden loss of our brightest and many times youngest minds.

We know that people have been suffering with these problems for some time and they are only getting worse. It’s a billion-dollar problem.

It’s not about who is the strongest or smartest that determines success, but who is the most responsive adaptive to change that will survive. However, in this day and age, I don’t think survival is good enough, so you need to start thinking more about how to thrive and optimize, so you can gain the ultimate competitive advantage.

On-demand Optimal Performance of YOU, Inc.

You don’t have to compromise between performing at your best and building your wealth. this is what Optimized Primate is all about.